the 5B's of singapore

Most of you would have heard of the Singapore 5C's! :
Car, Condo, Credit Card (Gold), Cash and Career

Heard of the 5B's?
>
> B - BMW
>
> B - Body
>
> B - Brain
>
> B - Billionaire
>
> B - Bungalow

above message is one which i receive from a friend.
whoever thought of this 5 "B"s..must be super materialistic..